It's a rumor that's been going around Hollywood for years; heck, we even mistakenly thought this was going to happen last year. But now it looks like NBC Universal president Jeff Zucker has finally had enough and is replacing the president of NBC Entertainment, Kevin Reilly.

Over the weekend, Nikki Finke of LA Weekly reported on her blog that Reilly will be replaced by two people: producer Ben Silverman, whose company brought The Office and Ugly Betty to the U.S., will be in charge of the entertainment side and Marc Graboff, currently NBCU Television's West Coast chief, will run the business side. Bill Carter of The New York Times is also reporting on the change, but in a less definitive manner.