four hours of the today show

Are Today Show viewers - even the most loyal Today Show viewers - asking for a fourth hour of the show every single day?

Looks that way. As we reported earlier, NBC is going ahead with their plans for a fourth hour of the morning show, and Broadcasting & Cable is reporting that the hosts have been named: Ann Curry, Natalie Morales, and Hoda Kotb. Giada De Laurentis and Tiki Barber will be correspondents on the show.

I assume that NBC has done some sort of market research that pushes them in this direction, but as a viewer I'm kind of nauseated. Look at all that TV space that's being taken up by having four hours of Today on Monday through Friday (and another two hours each on Saturday and Sunday). Yikes.

[via TV Newser]