In the tradition of the frogs, and the lizards, we have the crabs. We didn't get the usual punchline that we expect from these ads, but it was still good. There is some really nice CGI going on there with the crabs stealing the cooler of Bud and then worshiping it. The mimicking of the motions the cooler makes as it settles was cute.

Budweiser is just solid. They aren't all home runs, but they are always enjoyable. I'd be up for seeing them develop a couple of the crabs into characters for a future series of spots. There's got to be a sand in the crack joke just waiting to be unleashed, right?