funniest commercials of the year 2010

The 'Funniest Commercials of the Year: 2010' (Thu., 10PM ET on TBS) was appropriately hosted by the most (in)famous commercial star of the year -- Isaiah Mustafa, the "Old Spice guy." He's the tongue-in-cheek suave "man your man could smell like." But another manly man dropped by to challenge Mustafa's manliness. (Or was it a contest of who could be the most over-the-top?) David Hasselhoff argued, "I make fans melt." Mustafa countered, "But I make the ladies melt."

The Hoff: "I'm a TV star, a movie star and a rock star."
Mustafa: "So am I."
The Hoff: "You're not a rock star!"
Mustafa: "But I smell like a rock star."

Rock stars smell like Old Spice? Anyway, check out who won.

If the name Isaiah Mustafa doesn't ring a bell, then all you need to do is think of the words "Old Spice." Since February, Mustafa has been the very manly face of the venerable brand's line of body washes, appearing in a series of very funny ads that have gone viral in a big way. The first ad in the series debuted online before reaching people's television screens, and each of the ads in the series have multiple millions of views on YouTube.

The ads, which have paired Mustafa's hilarious over-the-top characterization of "the man your man could smell like" with creative visual effects, have propelled the former NFL practice-squad player to "That Guy"-level of stardom, one he has capitalized on with a role in 'Chuck' and upcoming roles in the films 'Horrible Bosses' and 'Mededa's Big Happy Family,' among others.

Tonight at 10PM ET, he'll be hosting 'Funniest Commercials of the Year: 2010.' And, while his ads will undoubtedly be in the mix, the self-described "big TV fan" is passionate about all the other ads on the special, many of which can be seen at TBS's website VeryFunnyAds.com.