This has got to be a joke.

Joe Lawson, the man behind the Geico caveman commercials that have become so popular, says that the show that is in development with ABC is going to be a drama, not a sitcom that had been previously reported by, well, just about everyone:

"The prejudice the cavemen experience in their everyday lives is a metaphor for racism, and I don't see how anyone could find racism remotely funny...well, except when it's supposed to be, like on 'Chapelle's Show' or a Michael Richards stand-up routine.

Seriously. Check out his crib. I'd kill for his kitchen alone.

What exactly does this guy do for work, anyway? I'm trying to remember if they've ever said in the commercials. He's not the official spokesman for Geico in the ads. In fact, in one he gets ticked off that Geico keeps saying "it's so easy even a caveman could do it." In another one he's at the airport and passes a poster with the ad, and in another spot he's talking to his therapist about the ads.

Whatever he does for work, it's quite a nice place. You can see what he listens to on his iPod (I'm addicted to that "Remind Me" song), you can watch commercials, check out the magazines on his nightstand, and even see his bedroom. He talks to you along the way, and what he says changes (enter the door a few times and his greeting with change, depending on whether or not you're late). Make sure you listen to his phone messages!

[via Pop Candy]