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February 11, 2012
 
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gemini division

Gemini Division: the next step - VIDEO

by Brett Love, posted Aug 20th 2008 9:03AM
Rosario Dawson - Gemini DivisionThe marriage of the internet and television production continues to mature. The latest entry, launching this week, is Gemini Division. While it's too early to tell how the 50 episode saga is going to ultimately be received, it's still worth talking about. Gemini Division is another big step for the future of internet-based productions.

The show is being produced by NBC Universal Digital Studios, which, among other things, means a much larger budget. Something evident in the cast which includes the star of the show, Rosario Dawson. That's a pretty big name for what is ultimately another experiment in the medium. She's joined by Justin Hartley, Danny Woodburn, John Kapelos, Kevin Alejandro, Fransois Chau, and Elizabeth Bogush, among others. It's not exactly Ocean's 11, but those are all pretty recognizable actors.

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NBC Universal to collaborate with ad agency

by Erin Martell, posted Apr 18th 2008 7:04PM

NBCAdvertising is everywhere on TV and online, and not merely in the form of traditional commercials. Most of us are used to viewing ads before watching online videos, and product placement can even be humorous if done properly (30 Rock does it particularly well). Can the partnership between advertising and entertainment go too far, though?

NBC Universal is joining forces with an advertising agency on a new venture: product-centered programming. The network's Digital Studio will work with the Omnicom Group to create several series that focus on the products of participating sponsors. These programs will air on NBC's "digital properties" (websites, for example.).

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