It has become a cliche to say "I watch the Super Bowl just for the ads," but I really do. I have no interest in football at all (even less this year because the Patriots aren't in it - the only reason I would have to even be a little interested in the game is if the team from my area was in it), so I really do look forward to seeing and reviewing the ads. Too bad the Super Bowl ads aren't what they used to be (except for that Letterman/Leno/Oprah ad ... wow).

This year I'm picking the seven worst ads, while Kona is handling the seven best. Two rules for my worst: no movie ads (they're in a category all by themselves and shouldn't be judged with the other ads), and I tried not to pick any commercials that aired before today.

Go Daddy has probably used the Superbowl commercials to their advantage as much as, or more than, anybody. Because of their history, their commercials are some of the most anticipated. Here we get a peek behind the scenes at the marketing department.

It's not a bad ad, but nothing special. Even seeing it for the first time it seems like something we have seen before. The idea that the marketing department at Go Daddy is just one big party is amusing, but simple. I take off a couple points for including the American Chopper guys. I've just seen too much of them at this point. Those points and then some are gained back by the appearance of Danica Patrick though. I do love my racing. The return of Candice Michelle is nice. Seeing Kevin Rose in the commercial was a bit odd, but given their business, it makes sense.

After having its 2005 ad yanked in mid-Bowl by FCC-fearing Fox executives, internet domain registrar GoDaddy is gleefully promoting (though not releasing) its 2006 ad. GoDaddy chief Bob Parsons is warning anyone who's interested that the commercial might not be approved by ABC censors. Considering how delighted he was with the results of the 2005 controversy, I think we can count on the 2006 version being scandalicious. Previous GoDaddy TV and extended Web ads, including the 2005 cuts, can be viewed here.