A new column here at TV Squad, where we talk about all of the things you're missing when you hit fast forward on your DVRs.

This week, I'd like to talk to you about Cheerios.

Specifically, I'd like to talk to you about the Cheerios commercial that has been running for several months. You know it. It's the one where the dad is going to eat Cheerios for six weeks to lower his cholesterol and his son has six weeks to do a report on Shakespeare. I have a question about this particular ad, which seems to be on 33 times a day right now.

Does the dad hate his son?