In a media crossover, People magazine is coming to TV screens. ABC has scheduled an hour-long special called Half Their Size: The People Magazine Weight Loss Challenge for Sept. 30 at 10 p.m.

The franchise began in People in 2002, and focuses on folks who need to shed more than a few pounds -- preferably, half their size. Obviously, the magazine stories have been a big hit, since anything about losing weight is always a big hit.

The show will focus on eight residents of Mississippi -- the nation's "heaviest" state -- for a nine-month period to see how their lives change through diet and exercise.