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October 6, 2015

head cases

Comedy news: Starz picks up scripted series, Gilbert joins Big Bang Theory

by Adam Finley, posted Sep 4th 2007 2:03PM

sara gilbertStarz Entertainment is getting into the scripted sitcom biz with two new comedy series slated to kick off in January.

The first, Hollywood Residential, focuses on the problems facing a home-makeover show geared toward celebrities. The other new series, Head Case, is about a psychotherapist whose clients are all big Hollywood celebs.

The "celebrity" angle of both shows is not a coincidence: Mike Ruggiero, Starz VP of programming, says it's a way of getting viewers used to seeing scripted shows on the channel by featuring some of the celebrities also seen in the movies that originally made up Starz's programming. I don't quite understand that logic, since HBO seemed to do just fine when it started airing original programs without any big names attached.

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