Starz Entertainment is getting into the scripted sitcom biz with two new comedy series slated to kick off in January.
The first, Hollywood Residential, focuses on the problems facing a home-makeover show geared toward celebrities. The other new series, Head Case, is about a psychotherapist whose clients are all big Hollywood celebs.
The "celebrity" angle of both shows is not a coincidence: Mike Ruggiero, Starz VP of programming, says it's a way of getting viewers used to seeing scripted shows on the channel by featuring some of the celebrities also seen in the movies that originally made up Starz's programming. I don't quite understand that logic, since HBO seemed to do just fine when it started airing original programs without any big names attached.
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