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December 17, 2014

high retention

Why is Rules of Engagement getting such good ratings?

by Joel Keller, posted Mar 6th 2007 2:21PM
Rules of EngagementI've watched all five episodes of CBS' new comedy Rules of Engagement, mainly because I'm already watching Two and a Half Men at 9. I also watch because Patrick Warburton and Megyn Price are two sitcom actors that I like, and I'm always hoping they'll land in a successful show. But I've got to tell you, the show is barely above average. I chuckle once or twice per episode, mostly in reaction to Warburton's droll line readings. And don't even get me started on the bland "young" couple played by Oliver Hudson and Bianca Kajlich and the sight of David Spade aging before our eyes as yet another version of Dennis Finch.

But for some reason, the show is attracting a pretty good audience. In the LA Times article Bob linked to yesterday, it was noted that Rules is holding on to much of Men's lead-in audience, averaging 13.5 million viewers per week.

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