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highest rated cable show of the summer
The Wizards of Waverly Place movie casts the biggest ratings spell of the year
by Jason Hughes, posted Aug 30th 2009 5:03PM
If Disney was still not sure what their next super-series was going to be once Hannah Montana goes to bed after next season, they know now. The Wizards of Waverly Place movie just nailed down the highest cable ratings of the year. This in a summer full of ratings records on cable. Only High School Musical 2 has bested it on Disney, and we know what a phenomenon that franchise became.Even more outstanding, the movie stands a decent chance of being the highest rated show on television this past week, including the broadcast networks. Tuesday's America's Got Talent, the summer leader, had 11.2 million viewers per the overnight ratings. Wizards of Waverly Place got 11.4 million.
Maybe it's time to combine the viewership numbers for cable shows and the broadcast networks. I think the cable channels have proven they can compete with select shows, so why not show it? While there are comprehensive, albeit flawed, ratings numbers from Nielsen for the broadcast networks, the consumer gets far less information about cable ratings. It's all television, right?
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