hillbilly hottub

Have you seen the strange Quiznos commercial that shows two people in a "hillbilly hot tub"? It's one of the weirdest ads I've seen in a long time, especially since they're showing a most unappetizing image in an effort to make a hot steak sandwich with melted cheese look good. What is this supposed to be, then, aversion therapy?

The voice over suggest that this vision is so "hot" that it's tantalizing. He says, "That hillbilly hot tub looks dangerous -- and hot. But not as hot as the new double cheese cheesesteak."