Everyone seems to be putting a lot of money into online video: Hulu, Epix (from Paramount, MGM, and Lionsgate), and our own SlashControl, to name a few. It's the future! Now another company is getting into the web act, HBO (or Home Box Office, which no one calls it anymore). They have a new service coming up with the catchy name HBO GO (unlike the other video sites you will only be able to access HBO's stuff).

Ben Parr at Mashable makes a good point when he says that if GO only goes to HBO subscribers and no one else, it's only going to be a niche thing. He suggests that HBO open some parts of it to everyone (with advertising) and then have other features and videos that are only available to HBO subscribers.

This has actually been in the works for a while. We first reported on it back in 2006.

[via Pop Candy]

My favorite part of Real Time With Bill Maher is the last segment, "New Rules." It's a segment devoted to looking at things a little bit differently, offering new rules for current events, celebrities, and politicians. Maher released a great book last year with the same title.

After the jump is a clip (from Salon) of the latest "New Rules" segment of the HBO Friday night show. It's entitled "Half-Cocked," and I would usually say to you that the clip is NSFW, but you can probably guess that from the title.

HBO has plans to launch its HBO SVOD service in the UK, marking the first time the cable channel has launched its own channel in the UK market. The new on-demand service will be available on BT Vision, Tiscali TV and Virgin Media and will feature original miniseries; television series, comedy specials and documentaries. No dates have been set just yet as to when the new service will be available.

Here's a question for the UK readers: what do you think of this new service? The press release reads that HBO programs are popular in the UK, and I'm curious as to which shows you like and which ones you don't. Or, if you even give a flying fig newton* about HBO at all.

*Please excuse my language.