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When you're a ratings-challenged fledgling network like the CW, you're going to do anything you can to get a leg up on the competition. Releasing sex-filled advertisements for your most high-profile show is a good start, but that alone won't get the job done. To that end, the CW has just announced that it's moving its fall premiere dates up to September 1st, well ahead of the beginning of the traditional broadcast season.

The idea behind the move is that you're already going to be hooked on Gossip Girl and Top Model by the time the other networks get around to premiering their fall shows, sometime around mid-to-late September. The season isn't the only thing the CW is starting early, however. Starting in November, they're also extending prime time, with original programming beginning at 6:30 on Sunday nights.

Check out CW's full premiere schedule after the jump.