Virgin America, the newest start-up airline in these United States, has inked a deal with Sundance Channel to create a customer in-flight channel for it's passengers.

The new channel, Sundance Channel for Virgin America (catchy, ain't it?) will feature a collection of the cable network's feature films and documentaries as well as original programming such as Iconoclasts and Kath and Kim. In addition, Sunny Virgin (which I think is a much better name for the in-flight network) will air original episodes of the new documentary series Nimrod Nation three weeks before they air on the cable network. Nation, which will focus on the town of Watersmeet, Michigan and their obsession with their high school basketball team (the Nimrods) will air on the in-flight channel on November 1st, while it will air on the Sundance Channel on November 26th.

After the major hit JetBlue took this week when a snowstorm caused them to cancel flights for almost a week, this news can't bode well for them: the other airlines are catching up to them in the department of in-flight entertainment.

Delta Air Lines and HBO have struck a deal to provide the pay network's programming on the airline's longer flights. The programming, which includes movies as well as episodes of HBO series like The Sopranos and Deadwood, will be an on-demand feature that will become available on flights of over four hours. Of course, the plane will need to be equipped with Delta's new in-flight entertainment system before being able to offer the programming to passengers.