Daniel Craig is the consummate ladies' man as Agent 007, James Bond. In a bold marketing movie spearheaded by a producer of the movie franchise, though, he sported an entirely different suit, and Jay Leno wanted to know about it on 'The Tonight Show' (Weeknights, 11:35PM ET on NBC).

The short film, in support of International Women's Day 2011, is called 'Equals' and features Craig and the voice of Judi Dench. Both are in character as Bond and M, respectively, but they're discussing a very real issue in our world: Gender inequality.

In the spot, James Bond spends a few moments dressed as a woman, while M details the many inequalities that still exist between the genders.

"Funny as it is," Craig said. "It obviously has a very serious point to it. I just wanted to get as many people to notice as possible."