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February 11, 2012
 
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invisible ink

Burn Notice promo kits are cool, but ...

by Bob Sassone, posted Aug 19th 2008 11:21AM
Burn Notice promo kitHere's a neat idea: the Burn Notice promotional kits that USA Network sent out to Emmy voters were written in invisible ink! You needed a UV flashlight to read the words, which was included in the kit. The Denver Egoist has all of the details and several pics from the kit, created by TDA Advertising in Boulder, CO.

The kit, which contains 12 episodes of the show on four DVDs, is set up to look like a classified file, and though some of the words are legible, you need the flashlight to read the others. Very cool and very spy-ish, though I wonder if they should have done it a different way. Isn't the preferred method of getting secret messages to Michael via a crossword puzzle? They should have included a secret message about the show inside of a crossword too.

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