This morning, among all its other self-promotional Super Bowl nonsense, NBC's Today show was promoting the 3D experience that fans will see during the game on Sunday. Sobe and the animated movie Monsters vs. Aliens will both have ads in 3D, and then fans can use the same glasses to watch Monday night's episode of Chuck, which is shot with the same Intel Tru3D technology as the ads. DreamWorks' co-founder Jeffrey Katzenberg appeared on Today with Zachary Levi from Chuck to promote the technology and explain how different it was from the old red-and-green 3D that gave people headaches in the days of yore.

According to Levy and Katzenberg, this version of 3D is supposed to work, no matter what the delivery method. Well, NBC was kind enough to send me a preview copy of Monday's Chuck (which I sent on to Allison for her episode review), complete with glasses. I've got to tell you... it doesn't work. At least not on TV. At least not for me.

I'm disappointed by this list (I'm disappointed by most lists these days) because they're aren't many TV people on it. Oh, there are some TV execs and producers (J.J. Abrams) and plenty of former TV stars (George Clooney, Will Smith, Will Ferrell), but there's no Tina Fey? She's the first name that popped into my head, TV-wise. I know there are others (readers, that's your cue to comment!). Freaks and Geeks creator Judd Apatow is on the list, as is Tyler Perry. Sacha Baron Cohen is there too.

Joining the ranks of Frosty, Rankin-Bass' Rudolph and Charlie Brown's lonely Christmas tree is everyone's favorite ogre Shrek.

DreamWorks Animation SKG will be producing an original half-hour holiday special for ABC. The special Shrek the Halls will feature the voices of the entire original cast - Mike Myers, Cameron Diaz, Eddie Murphy and Antonio Banderas.

We won't be seeing holiday-themed Shrek on the air until 2007. Why? Well, animation done right takes time, but so does building a lasting franchise. According to DreamWorks' Jeffrey Katzenberg, the events of Shrek the Halls will pick up after the events of the yet-to-be-released third Shrek film.

I'm sure the Shrek special will be great, but can anyone really top a dentist elf, unhappy Yeti and misfit reindeer? Shrek is so postmodern in its sensibility that I'm sure it will be incorporating references to all the classic holiday specials anyway. It's the dawning of a hyper-referential pop culture Christmas.