This has got to be a joke.

Joe Lawson, the man behind the Geico caveman commercials that have become so popular, says that the show that is in development with ABC is going to be a drama, not a sitcom that had been previously reported by, well, just about everyone:

"The prejudice the cavemen experience in their everyday lives is a metaphor for racism, and I don't see how anyone could find racism remotely funny...well, except when it's supposed to be, like on 'Chapelle's Show' or a Michael Richards stand-up routine.

As far as Geico pitchmen go, I'm partial to the gecko, but I know people love them some cavemen ads. They love them so much that ABC is developing a single-camera sitcom based on the characters to be penned by Joe Lawson, the advertising copywriter who created the spots. The show will feature three of our early human ancestors battling prejudice as they try to live ordinary lives in Atlanta. (That means their respective cribs are only going to get nicer.)

As a former anthropology teacher, I'm curious to hear the origin story of these particular cavemen. Despite the lowered brow, they're clearly bipedal and have mastered the use of simple tools. Could they be Neanderthal descents? Or, maybe I'm barking up the wrong fossilized evidence tree. Do you think they'd be offended if I asked whether or not they know Cha-Ka?