Let it never be said that Kathie Lee Gifford and Hoda Kotb will shy away from a challenge. On 'Today' (weekdays, 7AM ET on NBC), Gifford and Kotb eat dog food that's made from rolled oats and is fit for human consumption.

The hosts first attempt to convince a staffer to sample the human-grade dog food, but to no avail. So, Gifford takes a forkful and immediately washes it down with red wine. After chewing for a moment, she says, "Not bad." But, the aftertaste proves to be too much. "Now it's bad," she said.