This is one of my favorite recent ads. It's from the UK and it's for Heinz ketchup. Notice that they don't even show the bottle (until the very end) or mention it. Ketchup bottles are such an ordinary part of our lives that just a few hand motions and a shot of where most people keep it in the fridge is all it needs to sell it. I also love the bit with the knife. We've all been there.

Hunt's, it's your move.

[via AdFreak]