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September 23, 2014

kwick-e-mart

7-Elevens may be converted into Kwik-E-Marts to promote Simpsons movie

by Joel Keller, posted Mar 28th 2007 4:22PM
7-11 Kiwk-E-MartNow here's a case of synergy I can get behind: According to the Richmond Times-Dispatch, 7-Eleven is in talks with the producers of The Simpsons Movie to convert eleven of the company's stores into Kwik-E-Marts in a promotional stunt. The converted stores would sell items that Apu Nahasapeemapetilon might sell in his fictional store, like Krusty-Os, Buzz Cola, and Squishies (lucky for the 7-11 folks that they have a very similar product, huh?). Also the images of Simpsons characters would be placed on other 7-11 products on sale, like their deli sandwiches (with Homer going "mmmm... sandwiches," of course).

It's a pretty interesting idea, if they do it for a limited time, like maybe for two weeks before the movie's July 27 opening and maybe for a week afterwards. Any longer, and those temporary Kwik-E-Mart signs are just going to look kinda sad. And, hopefully, they won't sell the Krusty-Os with the free jagged metal O inside. That's just asking for trouble.

[via Netscape. Thanks to sister site Gadling for the funny composite picture.]

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