... and I think it's a terrible idea. I have a small fascination with the titles of TV shows. They are never the total cause of a show's failure, but I do believe they can play a part. That's why my ears perked up this weekend when CBS ran a spot for Project Gary. At least, it looked like a spot for Project Gary, but my TV was now telling me it was for Gary Unmarried. What the heck is that?

It gave me a bit of deja vu. Suddenly I flashed back to September 2006 when I wrote a post about bad show titles, prompted by the name change of Let's Rob Mick Jagger. As you'll recall, that one became The Knights Of Prosperity, and things didn't work out so well. Not all name changes are bad. The CW changing Surviving The Filthy Rich to Privileged actually sounds like a good idea, but Gary Unmarried, no. I don't think the new name is going to sink them, but when combined with the fact that they didn't land in the safe harbor of the Monday night comedy block, I'm starting to get nervous for Gary.