When I first saw the URL for wowowow.com, I thought it had to do with pain. You know, someone is hitting you over the head with a ruler and you're saying "ow...ow...ow!"

Upon closer inspection I see that it stands for WOW O WOW. It's a web site that launches this Saturday. It's described as a site for women over 40, and the people behind it include Lesley Stahl, Whoopi Goldberg, Candice Bergen, Lily Tomlin, Marlo Thomas, columnist Liz Smith, advertising veteran Mary Wells, publishing exec Joni Evans, and writer Peggy Noonan, among others.