We know the name London Fog is nonsense because Lane explained there is no fog in London during last season's 'Mad Men.' Who says TV turns your brain to mush?

It appears now the classic overcoat company is returning the shout-out favor. They've hired the woman behind everyone's favorite female character, Joan Holloway. Christina Hendricks is the face (and figure) of London Fog's fall ad campaign. This is quite a departure from the label's previous celebrity faces, who include Gisele and Eva Longoria with Tony Parker. People say curves are back and London Fog is taking it seriously. Maybe someone should tell Angelina Jolie?

Or so it seemed the company was taking the curves seriously. Now that the ads are starting to run, grrl-power blog Jezebel has paired the behind-the-scenes photos that ran in OK! magazine with the finished product. It sure seems like London Fog did some slimming of Hendricks' curves in Photoshop. See for for yourself, after the jump ...

Mad Men is obviously set in the 1960s, but that means more than well-tailored clothes and the ability to smoke everywhere. The folks behind the series take great pains to infuse Mad Men with detailed signifiers of the era. It must be a painstaking process, but one that is greatly admired by its fans.

However, while I know the basics of the era, having grown up in the 80s and 90s, some of the smaller details are lost on me. Enter: The Footnotes of Mad Men. This site delves into some of the references of the era made on Mad Men. For instance, Bert Cooper's risque art from the season premiere? A Japanese woodcut titled, "The Dream of the Fisherman's Wife."

(S03E01) The more things change, the more they stay the same. Don has returned to Betty, the baby's on the way, but all's not right in Don's world. There's turmoil in the office and a current of unrest thanks to the British takeover of Sterling Cooper.

But if you hoped, or believed, that Don's sojourn to Los Angeles and his contemplation of another life was a wake-up call, think again. Don Draper remains Dick Whitman. A leopard doesn't change his spots.