So Gizmodo's fanning the flames of the rumor mill by reporting that TiVo's could be prepping a $300 high definition personal video recorder. Sure, the Series3 HD TiVo launched at $800, but now TiVo's offered it at promotional prices as low as $499. Is it too much of a stretch to think the company can offer a stripped down model for $300?

Maybe. Here's the thing. While TiVo CEO Tom Rogers did say back in March that the company is looking into a lower-cost PVR, I'm just not sure we can expect them to release a device anytime soon that's going to dramatically undercut the sales of the their existing box. Because if you could pay $300 or $800 for boxes that do almost the same thing, which would you choose?