Hardware store Lowe's has pulled ads from TLC's new series 'All American Muslim' after the Florida Family Association encouraged members to email the program's advertisers.

The conservative organization posted a letter reportedly from a Lowe's representative, stating that the retail giant has agreed to pull its ads from the docu-series: "While we continue to advertise on various cable networks, including TLC, there are certain programs that do not meet Lowe's advertising guidelines, including the show you brought to our attention. Lowe's will no longer be advertising on that program."

Lowe's then acknowledged its decision on Twitter. "We did not pull our ads based solely on the complaints or emails of any one group. It is never our intent to alienate anyone. Lowe's values diversity of thought in everyone, including our employees and prospective customers."