Last week I showed you the new print ad for the third season of Mad Men, and we were all wondering exactly what all the water means. Well, AMC has put together a video that shows how they shot the video and what the water symbolizes. The stand-in looks a lot like Jon Hamm.

Not really sure what to make of this new print ad for the third season of Mad Men (August 16 at 10PM). I would assume it means that Don about to get in over his head, that a lot of things in his life are closing in on him, that things are about to get worse for Don and others on the show.

Or maybe they just had a problem with the plumbing at Sterling-Cooper.