If they give the title character a radical change, as sources are reportedly seriously considering at ABC's Ugly Betty, does that include a title change to reflect the alteration? In other words, will Ugly Betty be the same show if Betty becomes a beauty?

Mike Ausiello is reporting that ABC has focus grouped a couple of scenes from the upcoming season in which Betty is remodeled to look more fashionable in the fashion world. As Mode's new associate features editor, she opts for some fancy new outfits and a less eclectic, eccentric look. She's also had her hair, brows and makeup redone ... no doubt after a trip to Hilda's beauty salon.

Is it really a big surprise that television advertising isn't as effective as it used to be? As TV watchers -- okay, we're uber-watchers -- we know that with DVRs and TiVos we're zooming through ads, or we're channel surfing in between segments of our favorite shows, or renting/buying content in formats that allow us to avoid commercials altogether. Now, according to the Association of National Advertisers and Forrester Research's TV & Technology Survey, we learn that six out of 10 marketers believe that TV advertising has become less effective in the past two years. And it's getting worse.

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World of Wonder, the production company behind documentary films such as The Eyes of Tammy Faye and Inside Deep Throat, as well as recent reality series for TV such as Tori and Dean: Inn Love and One Punk Under God, is behind a new docu-reality series for Bravo called The Beauty Foundation. The series, whose pilot was recently green lit, will focus on makeup artist Billy B. (Billy Brasfield) as he travels to different locales to make celebrities look pretty while also coming back to the states to help rebuild his hometown of Aberdeen, Mississippi.

Billy B. has appeared in TV before on shows including E! Fashion Emergency and Mission: Makeover. He's also worked behind the scenes as a makeup on The Tyra Banks Show, Saturday Night Live, Martha and various other series. He's also worked with several artists in the music industry.