Martha Stewart Living Omnimedia, along with Mark Burnett, is trying to pitch 'Help Me, Martha' as a new reality television program. In it, Martha helps someone who is having a party or "lifestyle issue" get things together. In short, it is the most unreal reality television ever devised.
The show is slightly reminiscent of 'Queer Eye for the Straight Guy' or even 'The Marriage Ref.' It's great how television assumes that people have no control over their own lives (in truth they don't, but I hardly think making them a television spectacle is going to help).
If you were planning something, would you really want Martha there looking over your shoulder? She comes across as pretty bossy. If your party idea didn't match with hers, she could very well change it around on this television program without your say-so. And if you didn't like it, she'd have to let you go.
Yup, Martha will appear on Rachael's show on November 12 to show Rachael how to make a Thanksgiving centerpiece, and then on November 13 Rachael will appear on Martha's show and Martha will teach her how to make a Thanksgiving dessert. Notice that on both shows it's Martha who will be doing the teaching?
I'll admit it: I like Martha (the show and the person). Unlike a lot of daytime shows that feature cooking and other how-to segments, it's not so heavily tilted towards women that men can't get into it. Unlike Rachael Ray, which has way too many segments on makeovers, relationships, and what shoes you should wear.
Today she has Mad Men's Joan Holloway herself, Christina Hendricks. It says in the summary for the episode that Hendricks is going to mix Halloween cocktails and hors d'oeuvres. Whenever someone from Mad Men is on Martha they make cocktails. Last season Bryan Batt (Sal Romano) was on and made Manhattans and Rob Roys.
Here's a sneak peek. It doesn't really show too much, except that most of the episode is all about spiders. I hate spiders.
Now, picture a couple of chicks sitting around and making fun of said clips. That's the concept for Whatever, Martha!, and if this idea reminds you of Mystery Science Theater 3000 -- sans puppets -- that's a good thing.
Fine Living has gotten Martha's blessing for the show. Heck, she's leading the laughs by allowing the clips to be used. Also the two women who'll be presenting the show and mocking her every half-hour are close to her: Alexis Stewart, her daughter, and Jennifer Koppelman Hutt, whose father -- Charles Koppelman -- is the chairman of Martha's media empire.
So, this is all in the family for the Stewart camp, and whatever jokes, cracks and observations made by the women will be with the Martha Stewart seal of approval.