A follow-up to my review of last night's 30 Rock.

Did they go too far with the product placement last night? Several web sites today are talking about it, and some of the commenters here last night mentioned it too. The show didn't just have a McDonald's bag in the foreground while two characters were talking, the fast food chain was prominently featured throughout the show. A scene was set at McDonald's (Jack and Elisa getting back together), the couple actually had a discussion about what makes the McFlurry so great, and there was a commercial for McDonald's during the show too.

Did this go to far over the edge and make it a McDonald's ad with some 30 Rock plot thrown in or are you OK with it? Personally, it didn't really bother me for some reason. I'm usually OK with product placement if the show is good enough.

Hmmm...the singer that Jenna impersonated was Michael...MacDonald!

Before we get to this month's videos, two observations about Christmas commercials that are currently running.

The new Lexus ad where the guy remembers being a kid and getting a new Atari for Christmas and how that used to be his best gift ever until his wife said to hell with the economy I'm going to buy my husband a ridiculously audacious gift: is that Roger from Swingtown?

Second, the candle commercial where the woman buys a candle that smells like gingerbread men and then tries to trick her friends into thinking that it's not the candle but it's the gingerbread men that she just cooked even though she bought them at the store: why does she leave the candle approximately one inch from the gingerbread men? Does she think her friends wouldn't notice it?

Anyway, on to the classics...

This is a really clever idea.

Betamaxmas takes a bunch of Christmas specials and episodes of TV shows that you can find on YouTube and puts them on one site, inside an old-fashioned television. You can even change the channels and adjust the volume on an old remote control.

Long before he was wishing 100 year-old people a Happy Birthday on Today, Willard Scott was a clown. A pathetic, oddly dressed clown.

After the jump is the very first commercial that McDonald's ran featuring Ronald McDonald. Sure, it's easy to dismiss the low-budget look of this ad because of the time it was created, the bad special effects, and the knowledge that later the character would be refined and would look a lot different (and better). But then you look closely and you see that the guy has a freakin' paper cup on his nose. It's like the last minute Halloween costume a father would put together to entertain his kids. He and the other parents think it's hilarious, but the kids are thinking "what's wrong with daddy?"

And does he really need two trays of food, one on his waist and one on his head?

Still, it's a cool look at a different TV era, and it's great to see how McDonald's television advertising started out. Hey, it's better than the "I'm Lovin' It" campaign.

Well, here's something about reality TV that didn't make me gag. Survivor mega-producer Mark Burnett has a new unscripted project, greenlighted by CBS, called Jingles. It's a competition show in which contestants have to create tunes for products, commercial jingles. No mud wrestling, no unlocking keys to puzzle pieces the size of boulders, no eating slugs wrapped in wild boar bacon. This time it's all about catchy melodies, clever hooks and lyrics that incorporate product info whether the products an erectile dysfunction pill or a new luxury car.

Hey, Brigitte here with TV Squad Daily. I'll be covering the TV stories I find interesting each day, Monday through Friday, in this video blog.

Today on TV Squad Daily:

• Elijah Wood is still talking about his scuffle with Jared Leto at the MTVU Woodie Awards.
  
• The Food Networks says that the "McDonald's I'm lovin' it" screen during Iron Chef was a technical error, not subliminal advertising.
  
• This is only the beginning: Twentieth Century Fox has subpoenaed YouTube, forcing them to identify the user who uploaded several unreleased episodes of 24 to the website.
  

The video's embedded below, or you can download the file directly (Quicktime required). You can also subscribe to this vodcast via our feed.

The only question surrounding Fremantle Media's decision to stream episodes of American Idol on their website is, "Duh... what took you so long?" Given the ridiculous ratings, and the fact that just about every performance was available on YouTube anyway, it's something they should have been doing a long time ago. But better late than never I suppose. Fans will be able to watch entire episodes on the website, after they air, sponsored by McDonalds and MasterCard. Individual performances will also be available on phones to Cingular customers.

Adage.com has an article that gets into some of the crazy numbers surrounding Idol. For example, the show is now valued at $2.5 billion as a franchise. It also brings in $500 million in TV ad dollars. Last season the show received 570 million votes and 65 million text messages. And the site attracted 40 million unique visitors.

This news is also good for Fox, who produces the American Idol website in a revenue sharing agreement. Freemantle had been approached by "a major portal" that wanted to host the site and they considered taking it away from Fox. The show premieres January 16th with a two hour episode.

[ via Lost Remote ]