media rights capital
I don't know much about Surviving Suburbia outside of its premise (a couple living in the suburbs get new wacky next-door neighbors). It sounds too much like those formulaic sitcoms that I loathe. Their best bet for promoting something interesting is having Saget act like the pervert he acts like in his stand-up routine (as seen in the movie The Aristocrats). Make the show more for adults and make Saget a dislikable main character similar in execution to Archie Bunker.
Still, with a title like Surviving Suburbia, it's more than likely that the show is going to be formulaic and bland (think According to Jim). There's likely a reason The CW abandoned it (other than Saget) . Sadly, as a result of his television work in the 90's, "bland" is what Saget is mostly known for.
The idea looked great on paper: rent out Sunday night to an independent content provider and let them reap the advertising rewards. World Wrestling Entertainment uses a similar model when it broadcasts its wrestling product on any given network. Sadly, the concept could not keep up with the sagging ratings of the CW.
The contract was terminated when MRC couldn't keep up with payments to the parent network. I doubt they were making that much in terms of advertising dollars either, given that their ratings were among the lowest ever for the network. That's saying a lot.
In any case, it's another example of The CW being one step closer to that "going out of business" sale. Perhaps they should simply go back to being the WB.
Fourteen million. That's not the number of dollars that are being lost in the stock market every second (I'm sure it's much, much more). It's actually the number of views that Seth MacFarlane's Cavalcade of Cartoon Comedy reached during three weeks on the Interweb. Now, if he only got those numbers during the initial run of Family Guy on FOX.
To those that are totally lost because you've been staring at your 401K numbers for the last month, Cavalcade of Cartoon Comedy launched on YouTube on September 10th. Sponsored by Burger King, it featured original animated content from Seth MacFarlane and his gang of miscreants. In a press release from Media Rights Capital, Cavalcade became the number one most-viewed channel on the video website a mere 48 hours after its launch. Since then, it has garnered not only the 14 million views mentioned above but 100,000 subscribers to the 'sethcomedy' channel. Making it one of the most subscribed YouTube channels of all time.
In her executive session, Ostroff avoided saying anything definitive on two major topics: the lack of "urban" shows on the schedule and the mechanics of the network's deal with Media Rights Capital to produce the network's entire Sunday block of shows.
Brad told you a couple of weeks ago about the new shows on The CW this fall. The network put aside Sunday nights in order to have Media Rights Capital program the night as it pleased, as an experiment. Now, the lineup that MRC has come up with has been released. The network has put all four shows into production immediately (no pilots) so they'll be ready for fall. The shows will run from 7pm to 10pm. Note: sorry Moonlight fans, your show didn't make it.
Moonlight is not going to just go away quietly and join that long list of one-and-done shows. People keep saying it's over, but apparently not everyone is listening. The latest rumor, from Nikki Finke's blog, has the show landing at the CW. And how would that work, considering that the CW has already made their schedule? I'm glad you asked.
You may recall a post from a few days ago about the network throwing in the towel on Sunday nights. That has now been confirmed with their upfront announcements. Sundays have now been outsourced. Moonlight comes back into the picture as a possibility to fill one of those two hours for Media Rights Capital, the new programmers for Sunday nights. If they could get even 60 to 70 percent of the show's viewers to make the move with them, it could be the most watched show on the network. Something that sounds very plausible given the loyal following the show has developed. It's still firmly in long-shot territory, but has the makings of quite a story.
The series has a 13 episode order and is being produced by indie studio Media Rights Capital. It is the result of an independent deal between the studio and the writers so it's not affected by the WGA Strike.
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