How come these headlines never say anything like "Jessica Simpson to star in remake of Gone With The Wind," or "Jessica Simpson lands role in latest Steven Soderbergh film?" It's always something about her being in The Dukes of Hazzard movie or an I Dream Of Jeannie flick.

Anyway, not that anyone asked for this, but they're making a big screen Baywatch movie, and Simpson will play ... well, not sure of the character, but it probably involves a bathing suit and not a business suit. No word on whether David Hasselhoff will reprise his role on the big screen. Maybe he could be a Yoda-like character, training new, younger, sexier lifeguards.

Now, can Simpson possibly live up to the acting of Carmen Electra, Pamela Anderson, and Yasmine Bleeth?