mole ratings

It's only the first episode, but people seem to be avoiding ABC's new edition of The Mole like it was on The CW or something.

The first episode of the show this past Monday at 10pm got a 1.9 rating in the important 18 to 49 demographic. It came in third place in the time slot and lost a lot of the lead-in from The Bachelorette.

I don't understand why viewers don't make this one of the top reality shows on television. I mean, if you love reality television, why don't you watch this show? Is it the time slot? Is it the fact that you have to figure things out on the show yourself? I think this is actually one of the most interesting parts of the show, that it's actually a reality show that you can actually play along with. You don't get that with The Bachelorette or Survivor. It's actually a reality show mixed with a mystery/spy series. It's a TV mystery series, where viewers have to guess who the bad guy is, mixed with a reality competition series. And it has great music and great Amazing Race-like stunts and worldwide locales and is immensely entertaining. Why aren't more people, especially people who watch reality shows, watching The Mole?