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August 29, 2014

must-see tv

TV Viewers No Longer Tuning In on Thursday Nights

by Jean Bentley, posted Oct 25th 2010 2:10PM
'The Big Bang Theory' airs on Thursdays at 8PM on CBSCould the era of Thursday night "Must-See TV" be over?

Once the premier night for advertisers to shill their high-profile products and the weekend's movies, fewer and fewer people are turning on their TVs on Thursday nights. During the first four weeks of the fall television season, only 48.5 million people have tuned in on Thursdays -- 2.2 million people and 4.3 percent fewer than last year, according to the Wall Street Journal.

Among the coveted 18- to 49-year-old demographic, Thursday is the fifth-most-watched night of television every week -- a far cry from the 1990s "Must-See TV" heyday.

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Goodbye super-sizing!

by Bob Sassone, posted May 29th 2007 2:39PM

30 RockJoel told you this morning of Kevin Reilly's probable ouster from NBC, and now here's more news from The Peacock: they're getting rid of super-sizing.

It seems that the network has gotten a little bored of having the occasional 40 minute episode of their Thursday night lineup (My Name Is Earl, The Office, Scrubs, and 30 Rock). It's been going on for 10 years now (it started with Friends), but NBC President of Program Planning Vince Manze says that it's not novel anymore and "I don't think anyone here thinks, at this point, super-sizing often is good for the shows. We're going to do our best to not have to do it next year."

The network is, however, going forward with plans to air several hour-long eps of The Office this fall. If that's successful, maybe they'll try it with other shows?

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Thursday was product placement night on NBC

by Joel Keller, posted Nov 21st 2006 11:14AM
Staples MailMate ShredderSo the first night of NBC's new "Must-See TV" lineup (except Scrubs) turned out to be eventful for more than one reason: not only did we see a pivotal episode of The Office, the cast of My Name Is Earl in Claymation, and the first Thursday 30 Rock, we saw more self-referrential product placements in one night than at any time I could remember.

The first one was when we saw The Office's Kevin going nuts over the Staples MailMate shredder. "This shreds eveything," he says with a sense of childlike wonder. "It shreds CDs. It shreds credit cards..." The look on his face after he realized he shredded his own credit card is priceless, as was the salad he made with the shredder right before the credits. Oh, and by the way, Staples had an ad for the MailMate during the "supersized" episode.

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Which is better: Must-See now or Must-See then?

by Bob Sassone, posted Nov 19th 2006 3:33PM

Friends When NBC announced their new Thursday night schedule, a lot of people (including NBC) started to say that this was "Must-See TV" all over again. And not only does Newsday's Verne Gay agree, he thinks that the new schedule is better than the old one.

What do you think? There were many different "Must-See" Thursday night schedules on NBC over the years, so we could pick and choose. Some had Frasier, some had Wings, some had Mad About You. But let's make it an even 10 years ago. The 1996 "Must-See" Thursday night schedule was Friends at 8, The Single Guy at 8:30, Seinfeld at 9, Suddenly Susan at 9:30, and ER at 10. The schedule now is My Name Is Earl at 8, The Office at 8:30, Scrubs at 9, 30 Rock at 9:30, and ER at 10.

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Twenty Good Years taken off schedule

by Bob Sassone, posted Oct 26th 2006 3:59PM

Twenty Good YearsThis may get confusing, so stick with me here.

November 8 is the last time you'll see Twenty Good Years on NBC for a while. Maybe even forever. As part of their major restructuring plan, where 30 Rock and Scrubs will join My Name Is Earl and The Office on Thursday night for a new "Must-See" comedy night, Twenty Good Years is being taken off the schedule. After the super-sized episodes on November 16, NBC will show a special two-hour Deal Or No Deal on Thanksgiving night. Then, when the shows come back on November 30, the new Thursday lineup will be in place. On November 22, NBC will start airing specials in the old Twenty Good Years/30 Rock hour.

Got that? Good.

As for Twenty Good Years coming back, there's no word on that yet. It could come back, but it won't be til mid-season at the earliest, and even then I predict that if it does come back it will be just to burn off any remaining episodes. The show is toast.

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Four Kings: One Night Stand Off

by Bob Sassone, posted Jan 12th 2006 9:28PM
Four KingsLast week I said that this was a good show, a welcome addition to the NBC Thursday night lineup, but I'm wondering: was it just a fluke? Was it just a really good pilot episode? Was it because it was directed by James Burrows? Because in its second week, this show got kind of...sitcommy.

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The Five: Biggest programming mistakes

by Joel Keller, posted Jan 2nd 2006 9:23AM
The Single Guy -- Yeesh!Ah, network executives. They can't leave well enough alone, can they? Always tinkering, moving, shifting our favorite shows around, thinking that they've found the "magical combination" that no one else thought of, just to eke out another tenth of a ratings point. When you look at some of the moves they've made, you wonder if they're just doing it to justify their oversized salaries. But even that can't explain some of the doozies that network higher-ups have attempted over the years. After the jump, I'll give you five of the dooziest moves in TV history, ones that spelled disaster for either a hit show or a network. Also, there will be some honorable mentions, because five is just not enough for this dopey crowd.

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