Complaining about how NBC covers the Olympics is almost an Olympic sport all by itself. Pretty much ever since the Atlanta games in 1996, NBC has been raked over the coals for tape-delaying events and concentrating on stories instead of the sports themselves.

The outrage has been especially loud when the Games have been held in North America, mainly because the time differences are minimal. The hue and cry has been louder than ever from Vancouver, mainly because, in a world where results can be shot around to every computer and cell phone in the world via Twitter and Facebook, NBC is shooting itself in the foot with what seems to be 1990s thinking.

Here's the rub, though: The Olympics are kicking tail in the ratings, despite all the complaints.