The Nielsen Company released some new findings yesterday which looked at the relationship between PVR viewing habits (e.g. commercial skipping) and how much time has passed since the program was recorded. In a nutshell, are people more likely to watch commercials if they view the show right away?

Nielsen's answer to that question is a yes. In fact their words were "playback that occurs closest to the original telecast retains more of the audience during commercials than DVR playback that occurs further out."