A lot of people said "huh?" when it was announced that ABC had ordered a pilot for a new series based on the Geico commercials featuring cavemen, and now it looks like those people may have been on to something.

Early word on the show is that it's "astoundingly awful," "without a laugh in sight," "jaw-droppingly horrendous," and makes American Dad look sophisticated. But I wonder how these people who saw the pilot really feel. The reviews come from someone at Ain't It Cool News.

The part that upsets me the most? The actors from the commercials aren't even in the show! So...what the hell?