EDITION: U.S.
nielsen media
You are watching more TV than ever
by Bob Sassone, posted Nov 25th 2008 3:14PM
Yup, it looks like Americans are watching more TV than ever. Which must really tick off the makers of My Own Worst Enemy, The Ex-List, and Dirty Sexy Money.How much is more than ever? The average American - Joe TV, if you will - watches 142 hours a television a month, according to a new study from Nielsen Media. That's four or five hours a day for each of us (and if that number is accurate, then I watch about 320 hours of TV a month). As for watching shows at another time, whether via DVRs or online, that's up 50% from last year. We Americans love our TV, though as The L.A. Times says maybe more people were watching this year because of the election and The Olympics.
Which network is the most engaging among 18 to 49 year-olds?
by Bob Sassone, posted Jul 11th 2008 2:20PM
This is a rather confusing story. Or maybe all of this heat is getting to me and there's obvious point here I'm missing.
Nielsen Media surveyed 82,000 18-49 year-olds (a rather hefty sample), and 75% of the respondents say that Bravo is the most engaging network. Yup, the network of reality shows (is there anything else on the network these days?) holds the attention of that key demographic more than any other channel, network or cable, including runner-up CBS (which got 74%), ABC (73%), The CW (71%), NBC (70%), and FOX (69%).
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