nielsen

A lot of times, the news about ratings isn't good. Or not good enough, so shows that you care about have to hope for the kindness of TV executives to give that show more time to improve or find a new time slot or something ... just to survive. That's why it's such a pleasure that Burn Notice did great in the ratings for the summer season finale last Thursday. According to the numbers, 7.6 million total viewers were glued to the set, the most eyeballs for any scripted TV shows that night.

Earlier this year, when we were going to switch to digital television in February, my sister sent me an e-mail and asked me if I was ready for the switch, and I thought to myself, I think I've been ready for several years. So I'm not quite sure why people are still having a problem switching from analog to digital (I'm especially confused when people say that older citizens use TV as their "lifeline" to the outside world - if you're using words like that, you really should switch or your family should switch for you).

Nielsen is reporting that 2.5 million homes still haven't switched to a digital TV or bought a converter box, even though that original switch date was extended to last Friday. I'm wondering why these people haven't switched yet. I'm not talking about people who have a TV but really don't watch it because they read books (as if you can't do both, but that's another rant). I'm talking about people who watch TV a lot and haven't made the switch yet.

The week before the American Idol gigantic-mahunga-godzilla two-hour-plus finale aired, Simon Cowell predicted it would be a "ding-dong finale." Of course, that brilliant prognostication was hype personified, but Simon did his job. The finale drew 28.8 million viewers. Ironically, the buzz in the biz when those figures were revealed skewed it as a bad thing. It was the lowest-rated American Idol finale ever. But it still drew a tremendous amount of eyeballs, so why is it being characterized as a flop?

The answer is simply this: American Idol is competing with itself. It's expected to exceed its highs year after year, and generally speaking in television, that just doesn't happen. Older shows decline, and yes, even superhits like American Idol can't stay on top forever. Look at ER or CSI.

According to industry scuttlebutt, My Name Is Earl is on the ropes and at risk of being canceled by NBC. Nikki Finke is reporting that it's practically a done deal at NBC, but Earl could be moving to Fox.

It's not just the lousy Nielsen ratings that have done the shaggy-dog sitcom in, it's also the rising production costs. NBC has an entire line-up that's bleeding in the ratings, so surgery is required. It is very likely that Earl will get the ax.

How happy is Chuck Lorre this morning? I'd say on a scale of one-to-ten, he's an eleven. According to reports, CBS wants more of its Chuck Lorre sitcoms. In particular, they're talking three years more of Two and a Half Men and at least two for The Big Bang Theory.

While other shows sweat out the word of renewal or cancellation, Mr. Lorre seems to be CBS's prime time player they count on the most. Okay, second-most. Jerry Bruckheimer is numero uno with the CSI franchises, Without A Trace, Cold Case, Eleventh Hour and The Amazing Race.

Television as an industry is in need of a major overhaul. It's old, dusty, soiling itself, and not keeping up with the technology that changes from day to day. If it were an old, sick animal, or Larry King, it would probably be put to sleep. Alas, so many of us rely on the old biddy that it would be hard for us to say good-bye.

Luckily, I am a resourceful, intelligent and, dare I say it, gorgeous human being who has some ideas in mind to freshen up the television landscape. Yes, it may mean sacrifice from some of us (mainly network executives) and we may lose something in the process. But, in the end, the industry that we love to quietly despise while watching Cheaters will thrive once again.

In sports parlance, every now and then a rookie sensation comes along and is an instant success. Like Robert Redford in The Natural, only it's fact and not fiction. In TV parlance, Simon Baker -- who kind of looks like younger Redford (think The Sting and The Way We Were) -- has pulled off a rookie success that makes him look like pure gold.

The latest weekly Nielsen ratings are in and The Mentalist is number one, just slightly ahead of NCIS, with 18.8 million viewers. Simon Baker has a certifiable, solid and probably long-term hit series on his hands, and you know the powers that be at CBS have to be dancing in the corridors at the Black Rock.

All things Obama are doing really well right now. Not just winning the election, but the top of the charts for Senator Barack Obama's two books, merchandise with Obama's image and name, anything and everything about the president-elect is hot, hot, hot. Thanks to the first major post-election sit-down interview with Barack and Michelle Obama last Sunday, CBS's 60 Minutes had its largest audience in nearly a decade. The 6.4 rating/16 share (adults 18-49) translated into a viewing audience of just under 25 million.

The enthusiasm and excitement for Obama is not unusual when you're talking about a new president. I recall this kind of buzz before Bill Clinton took office in 1993. The Clinton Inaugural even warranted a two-hour TV special that featured a glitzy array of celebrity Friends of Bill, like Barbra Streisand, Aretha Franklin, Fleetwood Mac, Warren Beatty and more.

Does the return of Law and Order to the weekly NBC lineup strike a "welcome back" chord, or does it mean that the Peacock needs a boost in the ratings from a tried and true player? I think it's the latter, because just weeks into the new season, NBC is floundering in the Nielsens, prompting a change in the schedule.

First, Law and Order is returning this week. On Wednesday, October 29, NBC presents what could be called their crime-time line up -- Knight Rider at 8, Life at 9, and Law and Order at 10.

Clearly, with the pick up earlier this week for Knight Rider, NBC is committed to the show despite the weak ratings. Presenting this solid Wednesday block of cop shows will hopefully translate into better Nielsen numbers.

Nielsen has posted an interesting article on their blog in which they rate the television viewers' political leanings with regards to the programs they watch. Based on their study, the show which best engages the Democratic viewer is The Colbert Report. The show which best engages the Republican viewer is South Park. The show which best engages bi-partisans is The Cleaner.

I don't know about anybody else, but I find this list to be amusing. I can understand why The Colbert Report and South Park (particularly with its counterculture theme) engages their respective politics, but Doctor Who? Cash Cab? I'm a fan of all of the above (I've even been a contestant on Cash Cab) and my politics lean left. Have I been watching the wrong shows?

I'd like to think that while certain shows attract a certain political demographic, it doesn't mean that the content leans one way or the other or that it is intended for that demographic. Okay, maybe The Colbert Report, but that's it.

Let's hear it for Fox TV! No, you don't need to check my meds. I'm seriously giving a shout-out to Fox for their latest move. Despite so-so ratings, Fox has renewed Terminator: The Sarah Connor Chronicles for the remainder of the 2008-9 season. This says that Fox understands that shows -- especially the sci-fi genre -- need time to develop and grow an audience.

The greatest sci-fi success of all time, Star Trek, struggled for three years on NBC in the 1960s where the network was very frustrated with the show because it wasn't a ratings smash. Imagine, if you will, how much NBC might have made if they had stuck with ST and mined the cult success that exploded into a cultural phenomenon?

Last night's second episode of ABC's new drama Life on Mars, the American version of the British hit, took a precipitous drop in the ratings. This is really bad news because Life on Mars may be the best new show of the season, unless you're in love with The Mentalist, which I am not, or maybe The Eleventh Hour or My Own Worst Enemy has tickled your fancy.

What's clear is that ABC is trying to build a solid Thursday with Grey's Anatomy, Ugly Betty and Life on Mars, but Ugly Betty is off to a rocky start, Grey's isn't the powerhouse it once was, and the pressure is on Mars to keep Grey's lead and improve on it.

The show got off to a good start in the premiere, but last night was off 25%. That's not good.

The reviews from the political talking heads -- right and left -- have been mostly positive. The visuals were spectacular and riveting. History was made at Mile High Stadium in Denver last night when Senator Barack Obama accepted the nomination of the Democratic party as the first African-American presidential candidate. There were 80,000 people packed in the stadium, and now Nielsen has determined that 38 million people tuned in to watch on TV.

How impressive is that number? It's more than the opening ceremonies from the Beijing Olympics. It's also more than the 2008 Oscars and the finale of Fox's American Idol.

The networks cleared just one hour of prime time -- from 10-11 ET -- and the Democratic organizers made sure to present Obama's speech right in that slot, not drifting into the local late news.

As Jane wrote a couple of weeks ago, CBS was hot on the heels of landing a big name star to fill the void when William Petersen leaves CSI later this year. The names bandied about included Kurt Russell and John Malkovich, and one other major motion picture star, Laurence Fishburne. Today, the network announced Laurence Fishburne will indeed be the new addition to CSI.

His character is a forensic scientist, like Grissom, but don't expect him to have Gil's fascination with insects. No, Fishburne's man has other bugs: he's a former pathologist and college lecturer who's focused on why people commit acts of violence. It should be interesting to see how his preoccupation with the why integrates with the other CSI gang who are all Grissom-trained and generally obsessed with how a crime is done and who done it.

Fishburne will be introduced in the ninth episode when his character meets members of the CSI team during a murder investigation and ends up joining them.

Numbers don't lie -- although some people can manipulate them -- but in all the ways that matter for television, the second season debut for USA's Burn Notice was a 100% hit. The spy caper-drama did something that brings smiles to the lips of all cable execs, it beat first run episodes of ABC and CBS programs.

I'm generally not a numbers person. (I freely admit that I sucked at algebra.) However, the Burn Notice success in Nielsen ratings and key demographics -- 1.8 rating/6 share among adults 18-49 and approximately 5.4 million viewers overall -- is impressive. It built on last season's numbers considerably -- 35% in viewership.