Do you hear that? That's the sound of "Taps" being played for HDTV players and recorders. Toshiba has announced that, "it will no longer develop, manufacture and market HD DVD players and recorders." Yes, it's true. Just like Beta was phased out in favor of VHS, HDTV has lost in its head to head battle with Blu-ray. As of March 2008, the manufacture of the hardware will cease, and production of HD DVD disk drives for PCs and games as well. The only exception, said Atsutoshi Nishida, President and CEO of Toshiba Corporation are laptops. "[Toshiba] continues to assess the position of notebook PCs with integrated HD DVD drives."