on demand video service

TV Guide's mobile entertainment division has signed a deal with Cingular Wireless to offer streaming video content on Cingular's mobile devices. The only thing definitely guaranteed is an "on-demand version of TV Guide Channel."

I would imagine if the service does well, it won't take long for episode previews and clips to be offered as well - just like Verizon's V-Cast video service. I find these services odd though. Do people actually pay a couple bucks so they can watch something like next week's Lost preview on their cell phone? I don't think I would pay for it unless it came with a lot of perks.

[via Broadcasting & Cable]