patric verrone
Should viewers be told about product integration in shows?

Interesting piece over at Nikki Finke's site. While everyone is concentrating on a possible actors strike (the deadline is Monday for SAG to make an agreement), there's another little controversy going on. The Writers Guild of America West has asked the FCC to look into the ever-increasing habit of product integration in network shows. Not only does the WGA want to see the use of products on television eased up, which the FCC is already looking into, they also want to go one step further and make viewers fully aware that they are seeing an ad.
And how would the networks do that?
Triumph The Insult Comic Dog skewers the WGA
OK, so the writers and the studios have come to an agreement and the strike is over. Now we can start dumping on everyone!
The Writers Guild of America East held their awards show on Saturday night in New York City, celebrating each other and also the end of the three month strike. The event really got lively when Triumph The Insult Comic Dog (with help from Robert Smigel) took the stage and unleashed some choice barbs at the WGA. He also gets in a few shots at NBC head Jeff Zucker, the late night hosts, and John Ridley. There are too many funny lines to just reprint here (though nothing about pooping on the new contract, which is odd), but here are a few highlights.
WGA Strike: Writers and studios agree to resume negotiations
Variety is reporting this morning that negotiations between the AMPTP (Alliance of Motion Picture and Television Producers) and the WGA (Writers Guild of America) will resume after Thanksgiving. However, the WGA will remain on strike, even though the AMPTP had originally insisted that they would only resume negotiations if the striking writers temporarily went back to work.A joint statement was released late Friday night, reading: "Leaders from the AMPTP and the WGA have mutually agreed to resume formal negotiations on November 26."
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