According to The New York Times Pepsi will be the only season-long sponsor of the new singing talent show. The deal calls for a joint website and marketing ventures, and Frank Cooper, senior VP at PepsiCo, said that the social media and local community parts of the "Pepsi Refresh Project" -- which lets people vote to give grants to deserving groups -- would be used as a template for 'X Factor' promotions.
Simon Cowell was reportedly in favor of signing with Pepsi as a way of separating his new show from 'American Idol,' which is sponsored by Coca-Cola.
Speaking on behalf of Pepsi, Cooper said, "We believe in the power of Simon Cowell." In return, Simon Cowell thanked Coke for its support for 'American Idol' over the years, then said "I do love the taste of Pepsi."
According to Deadline, the two soda companies are battling it out for a $50 million to $100 million sponsorship deal for Simon Cowell's new singing talent competition. The show is scheduled to debut in the fall of next year, and both Coca-Cola and Pepsi are extremely interested in landing the contract.
Coke was an early supporter of 'American Idol,' which paid off for the company -- the deal, which Pepsi passed on, cost just $10 million. One year remains on Coke's contract.
(S03E02) "If you don't like what's being said, change the conversation." - Don
What love isn't in ruins on Mad Men? We have Betty knowing all about Don's affairs, Betty's dad dealing with his girlfriend leaving him (and more), Joan with someone who raped her, Roger with new young love Jane but still dealing with his ex-wife and perhaps longing for Joan, and Peggy looking for love at a bar (with a guy who looks like Pete!). Even the Don/Roger bromance seems to be on shaky ground.
The only people who seem to be at the start of love are Roger's daughter and her fiancee' Brooks. But their wedding is scheduled for November 23, 1963. Something tells me that's going to be a problem, too.
Remember that? It was the disastrous reformulation of the Coke taste that people didn't really like and it came and went rather quickly in the mid-80s (though you could still get it in some areas as recently as 2002!). Wikipedia has the history of New Coke (long, but very much worth the read), and here are the commercials that introduced it to the world.
This is surreal footage, and at first I thought it was footage from the TV movie made about Jackson's life, but it's real. That's Miko Brando in the hat helping Jackson. Brando has been on Larry King Live many times recently. After the jump, the ad that aired. It's worth noting that Jackson went on to do other Pepsi ads after this.
It's an ad for winning MP3s and Pepsi and something else. I don't know-- go watch it. But it was funny, and a decently done Super Bowl ad for really the first time this evening.
A roundup of TV people from in front of the camera and behind the scenes who have passed away.
- Bill Idelson: He is probably best remembered as Sally's longtime boyfriend Herman Glimscher on The Dick Van Dyke Show. He also wrote for the show and several others over the years, including The Andy Griffith Show, M*A*S*H, The Bob Newhart Show, Happy Days, The Odd Couple, Bewitched, Get Smart, The Ghost & Mrs. Muir, The Twilight Zone, The Flintstones, and many others, and acted on dozens of shows since the 50s, and even played the son on the Vic and Sade radio show. He died from complications from a hip injury at age 88.
I thought a lazy Sunday afternoon would be a good time to hop in the way back machine for a look at one of the Celebrity Duets finalists in their younger days. The person we're going to look on is Alfonso Ribeiro.
Before his role as Carlton Banks on the hit NBC sitcom The Fresh Prince of Bel-Air, even before his role as Ricky Schroeder's friend Silver Spoons, Alfonso was already a recognized personality. Since 1983 he had been starring in the Broadway musical The Tap Dance Kid. His talents at acting and dancing impressed media types so much that, in 1984, he was cast in a Pepsi commercial with members of the Jackson family, as well as The Gloved One himself, Michael Jackson.
In the video, which you'll see after the jump, Alfonso is decked out in full Jackson garb, circa the Thriller era. As he's showing off to his friends he runs into Michael and his siblings. Rather then getting angry, the Jacksons dance along with Alfonso in his friends, because that is what you did back in the 1980's. If you grew up in the during this time and don't remember this commercial, it will come back to you as soon as you watch the first five seconds.
TV Squad Hot Topics
Most Popular Articles
From Our Partners
- 'Grimm': 17 Nasty Surprises from 'The Stories We Tell Our Young'
- The Best 'Bones' Quotes from 'The Spark in the Park'
- 'Once Upon a Time in Wonderland' Season 1 Episode Photos
- 'NCIS' Season 11 Episode Photos
- 'Agents of SHIELD' Episode 10 Photos: Mike Peterson Returns to Fight Against Centipede
- More From BuddyTV
- Watch 'Downton Abbey's' Season 4 Christmas special trailer
- 'Haven' recap: Audrey and the Troubles go dark in 'When the Bough Breaks'
- 'Cupcake Wars': Justin Willman offers 'Comedy Cupcakes' cheer for the holidays
- FOX's 'Gotham' might star a 10-year-old Bruce Wayne
- TV ratings: 'Shark Tank' propels ABC to a win; 'Grimm' and 'Dracula' both up for NBC
- More From Zap2it
- TVLine Mixtape: Your Favorite Songs from The Walking Dead, Grey's, Sons of Anarchy and More
- TVLine's Performer of the Week: Audra McDonald
- Ratings: Shark Tank Draws All-Time High Audience, Bones, Grimm and Dracula Rise
- Meet the Agents of NCIS: New Orleans — Plus a Few Off-the-Cuff Casting Suggestions
- Pilot News: Bunheads' Sutton Foster to Fudge the Numbers in TV Land Comedy Younger
- More From TVLine