popmatters

The marketing for this show has been relentless, and that's an understatement. It's easier to shake the SARS virus in a back alley chicken hut in downtown Hong Kong than it is to shake an ad for The Cougar.

One of my personal rules (number one is "thou who smelt it, dealt it") is the harder the advertising, the worse a show is bound to be. TV Land hasn't just aired a commercial for The Cougar every five seconds in between their few remaining watchable shows. They air it on other networks. They plaster ads all over the Internet. If the economy dips any lower, they'll probably start tattooing ads to people's foreheads.