Okay, I couldn't resist the nod to Abbott and Costello's Who's On First. But the fact is that Sports Illustrated has spread the word that The Who will star in the Super Bowl big, overblown half-time pageant. This follows the safe pattern the NFL has been employing since the Janet Jackson-Justin Timberlake costume malfunction; that is, stick with classic rock stars who are guaranteed to do their hits and not disrobe. That's why we've had Prince, The Rolling Stones, Paul McCartney and now The Who. All superstar acts, no controversy.

I've held off reporting on the CBS executive session at the TCA press tour yesterday because there's not much to say. That's what happens when you're the number one network and there aren't many open spots on the schedule.

Unlike ABC and NBC, whose network programming heads went solo, CBS trotted out not only Nina Tassler, president of CBS Entertainment, but Nancy Tellem, the president of the CBS Paramount Network Television Entertainment Group, and Kelly Kahl, CBS's EVP of programming operations.

The only thing that really concerned the trio was the presence of what NBC's Kevin Reilly called the "Death Star": American Idol. The concern was so great that the three of them used more science fiction terminology than you'd ever expect network executives to know.