HBO sure knows its audience. As part of a 12-part weekly marketing campaign, the cable network has released a teaser poster for 'True Blood' season 3 with four simple letters: VILF.

The new poster simply states "VILF" in big, bold white letters on a red background with a smaller bit of programming information in the bottom right corner. The acronym is a play on the popular slang term MILF, replacing "mother" with "vampire."

More info after the jump.

How would you like to buy some modern, minimalist posters for your favorite TV shows? Now you can, from Blanka.

Some of them work beautifully, some don't (the Heroes and Mad Men posters are a bit disappointing). Besides this very, very clever Two and a Half Men poster, I've picked a couple of my favorites and they're after the jump.

Have you been wondering what American Idol's Carrie Underwood has been up to lately? Because I sure haven't? Because I don't watch American Idol? Because the show doesn't interest me even remotely? Anyhoo, Underwood is currently appearing in a poster campaign to promote literacy for an Oklahoma-based group called Read Y'all. This is the third year of the campaign, and past posters have also featured famous people from Oklahoma, including James Garner, Kristen Chenoweth, Toby Keith and Desmond Mason and Dana Dunbar. If you were a fan of American Idol but were unable to vote because you couldn't read the names on the TV screen, this is your first step towards a better life.