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November 20, 2014

press kit

'Bones'' 100th Episode - Press Kits Unwrapped

by Isabelle Carreau, posted Mar 31st 2010 11:30AM
Bones press kit box
FOX's top crime drama, 'Bones,' has grown a lot over the years, gathering more and more fans along the way as well as treating us with great episodes and compelling characters each week. Now that I've watched episodes 99 and 100 of the series -- both will air in early April -- I can't imagine why I actually didn't enjoy the pilot at all when I previewed it the summer before the series aired. I'm extremely happy in retrospect that I gave the pilot a second chance and tuned in when the series premiered back on September 13, 2005, as it is one of my favorite TV series nowadays.

In order to advertise the milestone episodes that are episodes 99 and 100, FOX sent out a press kit to media types like us. Let's open the box (see picture above) shall we?

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Press Kits Unwrapped: The Prisoner

by Jason Hughes, posted Nov 11th 2009 5:01PM
The Prisoner Press Kit
AMC is certainly pulling out all the stops to promote their re-imagining of The Prisoner. The new mini-series airs for three nights straight, starting Sunday November 15 at 8/7 Central. The network was kind enough to send out a press kit in anticipation of the new series, and right off I have to give them credit for sticking to their theme.

Some press kits seem to have random objects thrown in that have little or nothing to do with the show they're promoting. Everything that I found within this little box worked toward establishing the feeling of paranoia that pervades the world of The Prisoner. Even better, aside from the DVDs themselves, I could imagine this being the propaganda kit I would receive were I to ever wake up in the village.

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Press Kits Unwrapped: The Cleveland Show

by Brad Trechak, posted Sep 24th 2009 10:00AM
The Cleveland Show Press KitYou've heard it before. The character of Cleveland Brown is the last person in the cast you'd expect to get a spin-off from Family Guy (well, except maybe Herbert, the pedophile down the street). Well, he did in the form of The Cleveland Show. Fox is trying to promote the hell out of this program and as a result, members of the press got a cute press kit to go along with a DVD containing the first three episodes of the show.

This particular press kit contained a body brush (for scrubbing those hard to reach places while in the bath or shower) as well as a plastic bag that contained a towel and some bubble bath . The only thing I can conclude from this particular batch of items is that watching The Cleveland Show will somehow make one feel unclean. This is a nice continuation from the same feeling one would get from watching any given episode of Family Guy.

Actually, the kit is a bit contradictory. The bag is obviously to keep a wet towel from dripping on anything, but who brings such a thing to the bath? That sort of item is usually reserved for the beach. I guess they were afraid the towel would get wet in transit or something.

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Press Kits Unwrapped: Rita Rocks and Sherri

by Kona Gallagher, posted Sep 21st 2009 1:02PM
lifetime press kit
I feel sorry for the poor intern who had to put this thing together. I understand that Lifetime is a cable network and all, but they've become pretty high-profile lately. I would think that if they were going to send out press kits, then maybe they could spring for more than some confetti and crappy stickers printed out on the office ink jet.

Even Sit Down, Shut Up, which is last press kit I did, at least had a t-shirt. It was actually a super-comfy American Apparel shirt, and I still wear it around the house. The Rita Rocks/Sherri press kit, on the other hand, is a do-it-yourself lunchbox-type thing, filled with confetti, containing the DVDs, a bunch of crappy candy, and some un-inflated balloons. It's kind of the saddest thing I've ever seen.

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Press Kits Unwrapped: Sons of Anarchy Season 2

by Danny Gallagher, posted Sep 6th 2009 2:00PM
The cover of the Sons of Anarchy press kitNormally, TV press kits come with more useless junk than an IKEA furniture kit. They usually come with T-shirts that are too small for the average TV critic's billowy build, toys that can turn the brightest human beings into easily-amused cats, and other assorted paraphernalia.

FX's press kit for the forthcoming second season of Sons of Anarchy has none of these things. There are no bloody brass knuckle sets, fake handlebar mustaches or even a lousy T-shirt that reads "The bitch fell off" on the back, perfect for that upcoming christening or bar-mitzvah.

That doesn't mean it's bad. In fact, it's one of the most bitching press kits to ever grace my cold, ink-stained hands.

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Press Kits Unwrapped: Sit Down, Shut Up

by Kona Gallagher, posted Apr 16th 2009 10:04AM
sit down shut up

I don't know about you guys, but I've been super-excited about the premiere of Mitch Hurwitz's new animated show, Sit Down, Shut Up. It seems like I've been hearing about it forever, but it finally premieres this Sunday night on Fox. Recently, the screener came up for grabs, so naturally I jumped at it. What I didn't realize is that I would be getting the whole press kit with it.

All press kits are not created equal: I'd definitely enjoy a talking Barney bobblehead from How I Met Your Mother, but a busted picture of Eliza Dushku's face from Dollhouse really wouldn't do a whole lot for me. The press kit for Sit Down, Shut Up is kind of low-rent, but it is for a Mitch Hurwitz show on FOX. The low-rated Arrested Development didn't exactly make FOX a boatload of cash while it aired, so they're probably waiting to see how the ratings go for this one before they shell out any more dough on fancy tschotkes for the press.

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Press Kits Unwrapped: Dollhouse

by Brad Trechak, posted Jan 26th 2009 11:05AM
DollhouseIt is going to be an uphill battle to success for Joss Whedon's Dollhouse. One defining factor in the quality of support that a network gives its programs is the impressiveness of the press kit it releases for the show. If this is the case, Dollhouse is in trouble.

For the sake of full disclosure, let me mention that our editor-in-chief Joel had the package first because he desperately needed to watch the premiere the moment he got it (as someone who is anticipating the series, I understand completely). The package was opened and re-packaged by the time it got to me. That being said, it still didn't look anywhere near as cool as the 24 press kit that Jonathan reviewed. It did have one or two saving graces, though.

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Press Kits Unwrapped: FOX's Nashville - VIDEO

by Keith McDuffee, posted Sep 11th 2007 2:01PM
nashville press kitThe press kits have just begun rolling in, and for the most part the networks haven't gotten nearly as fancy with the packaging as they did last season. FOX had a reputation for going way out of their way to make their packaging stand out, but the first couple of screeners sent (Prison Break, for example) didn't have much more than the DVD. With the first new-show screener, Nashville, they're back to their old ways.

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Press Kits Unwrapped: The Simpsons' Treehouse of Horror XVII

by Adam Finley, posted Oct 25th 2006 8:02PM

Press kit open

A note to the people who put together these press kits: if you want to woo me, fill the kit with lots and lots of candy. I don't care if it has anything to do with the television program you're promoting or not. I want lots of damn chocolate, and I want it now. As you can see in the picture above, this press kit for the upcoming "Treehouse of Horror" episode of The Simpsons was stuffed with mini candy bars, Blow Pops and peanuts, all of which I scarfed down fairly quickly, growling under my breath like a starving dog protecting his food bowl.

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Press Kits Unwrapped: The Simpsons, Family Guy, American Dad, and The War at Home

by Adam Finley, posted Sep 9th 2006 8:05AM

ingredientsFOX's animation-heavy Sunday lineup kicks off this Sunday starting with The Simpsons at 8, American Dad at 8:30, Family Guy at 9, and The War at Home at 9:30. That doesn't matter though, because we're not going to talk about those shows right now. Instead, let's dive into the nifty press pack FOX sent out to promote their returning Sunday shows. After the jump you'll see pictures of me enjoying all the cool free stuff. Please be aware that I suffer from a rare skin condition, and I'm only twenty-two inches tall. Okay, let's tear into this kit:

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Happy Hour: Pilot (series premiere)

by Richard Keller, posted Sep 7th 2006 8:34PM
The cast of Happy Hour
(S01E01) Been there, done that. If you're looking for our review of the series premiere of FOX's new comedy Happy Hour you won't find it here. This is just to point you over to some earlier posts we did on the show. For instance, you can see what we thought of the comedy's preview screener as well as the official "reviewable" copy that came in the accompanying press kit. Will be be covering this show in the future? Er, um, well . . . Hey, look at the time! It's getting late and I should really be getting home.

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Press Kits Unwrapped: 'Til Death

by Adam Finley, posted Sep 7th 2006 1:25PM

til deathAh, Brad Garrett finally returns to television after playing Ray Romano's secret transsexual lover on Everybody Loves Raymond for nine seasons (I never watched the show, so I'm just assuming). At any rate, he's back starring in 'til Death, a series about a couple that have been married for almost 9,000 days who get new neighbors, a young newlywed couple who have yet to realize just how trying a marriage can be once that initial spark dies down and reality sets in. The series debuts this evening at 8, but before you tune in, let's take a gander at all the cool stuff FOX included in its press kit for the show.

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Battlestar Galactica season three -- an early look

by Keith McDuffee, posted Aug 31st 2006 10:43AM
battlestar galactica press kitWhen I returned home last night, a package awaited me that I later knew would most definitely define a good portion of the near midnight hours of my night; a large, thin, hard bound book containing beautiful pictures, text and DVDs for the first four episodes of Battlestar Galactica's third season.

It's extremely difficult to tell you too much about the new season and the episodes I watched without spoiling things for you, especially when I'm such a hardcore member of Spoilers Anonymous as it is. Sorry in advance if I'm giving too little or too much away, but I think this will be a good start to get you even more excited for the new season, which starts Friday, October 6.

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Bones: The Titan on the Tracks (season premiere)

by Richard Keller, posted Aug 30th 2006 10:33PM

The Cast of Bones

(S02E01) You're looking for a review of the second season premiere of Bones, aren't you? Perhaps you're interested in knowing if Emily Deschanel's acting skills have improved over the summer, or if David Boreanaz has gotten even hunkier. Well, don't worry, we'll be here next week at this time (or somewhere near this time) with ongoing reviews of the series.

In the meantime, you can read our early take on the official FOX preview screener of the season premiere as well as a review of the Bones press kit, which I wasn't too impressed with. By the way, on the subject of Deschanel's performance . . . from someone who didn't see an episode of the show last season she seems okay. However, you seasoned viewers may have another opinion.

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Press Kits Unwrapped: FOX's Bones

by Richard Keller, posted Aug 29th 2006 10:28AM

The Bones Press KitWoo.

Even though FOX's Bones isn't a new show (its second season premiere airs this Wednesday at 8:00) I was expecting a bit more from the press kit. I mean the kit for FOX's Prison Break, which is also into its second season, came with a hooded sweatshirt and faux-newspaper detailing the characters and plot of the show. The least I expected from the Bones kit was maybe a mini-mangled body to put on my mantle, or a small reproduction of the holo-tank they use for their investigations. Alas, all I got was what you see in this picture . . . not even a folder or envelope for the materials!

Well, at least the show is good. Let's take a quick (and I mean QUICK) look at the paltry amount of material that this press kit provided.

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