As you know, we get press kits here at the TV Squad offices all the time. Sometimes they are useful items, but most of the time they are useless and emblazoned with promotion brew-ha-ha wherever there is a blank space.

This week brought us the So You Think You Can Dance press kit, complete with Bjorn Borg terry headband, long thin sweat-mopping towel (or perfect for rat-tailing), and plastic water bottle, most likely loaded with phthalates and Bisphenol-A.

As you can see, my son was very excited to dress up and pose for this picture. He found the branded products enchanting, irresistible, even super-cool. So there may be something to this whole promotional press kit deal. Heck, they caught the attention of a three-year-old.

When we explained to Owen what break dancing is, he was jumping out of his skin excited to see So You Think You Can Dance. It premieres on Thursday, May 22 at 8 PM ET on Fox, and you know we'll be DVR-ing that for our little Nick Lazzarini-to-be.